Effective Sales and Marketing Strategies for Start-Ups
Brief Description:
The Department of Management, in collaboration with the Institution’s Innovation Council (IIC), successfully organized a virtual workshop on “Effective Sales and Marketing Strategies for Start-ups” on 09 February 2026. The session was conducted by Dr. Mahjabin Banu, Associate Professor & HOD, Department of Management Studies, Indraprastha Engineering College, Ghaziabad. The workshop aimed to provide practical insights into modern marketing techniques and sales approaches essential for start-up growth.
Program Date: 9thFebruary 2026 (Monday)
Venue: Virtual Session (Room No. 316, Main Building, BBDITM)
Target Group: MBA First-Year & Second Year Students,Department of Management, BBDITM
Attendance: 50 students
Faculty Coordinators:
- Preeti Mishra, Professor, Department of Management BBDITM
- Anurag Srivastava, Assistant Professor, Department of Management BBDITM
- Shalini Kanojia, Assistant Professor, Department of Management BBDITM
Summary of the Event:
The Department of Management, Babu Banarasi Das Institute of Technology and Management, in association with IIC, organized an engaging virtual workshop on Effective Sales and Marketing Strategies for Start-ups on Monday, 09 February 2026 at 02:00 PM onwards. The keynote speaker, Dr. Mahjabin Banu, delivered an informative session covering key aspects of sales planning, customer acquisition, branding, and marketing strategies for emerging start-ups.
Participants gained valuable knowledge about real-world business challenges and innovative marketing practices. The session concluded with an interactive discussion, making it highly beneficial and insightful for aspiring entrepreneurs.
